This brand identity design was created as a food truck rebrand for an existing restaurant in Muncie, Indiana called Comet Burgers and Fries. Their name and menu has celestial elements in its theming, but the logo and imagery did not have as strong of a theme. I chose to create a new logo and imagery that really leans into the celestial elements of the branding.
To convey this theme I designed the logo to have a flaming comet in the middle of the “O” to provide a stronger visual relation to the name. I also designed the truck itself to have a pattern of stars, with illustrations of constellations to look like burgers and fries.
food truck packaging
